For most of my adult life, I chased the version of “success” I thought I was supposed to want.

I spent 19 years building a career across sales, business development, strategy, project management, and tech. I worked in corporate roles that looked impressive on paper; remote teams, big projects, even all-expenses-paid trips to Singapore, yet my nervous system whispered, nope.

In my late 20s, I packed my bags for London, searching for the next big thing. I travelled to over 25 countries, thinking freedom meant more. But each achievement felt like ticking a box someone else had drawn.

It took redundancy, family illness, and the reality check of solo motherhood for me to finally ask: what does success actually feel like for me?

The truth was, I didn’t hate work – I hated the way work was structured. I was never meant to thrive in a corporate box. Many of my clients can relate to this as well.

Everything changed after I became a mother.

Returning to work after 12 months with my daughter, Ari, I found myself on a glamorous work trip, something I thought was the pinnacle of corporate “success” – yet I felt more disconnected than ever. I was part-time on paper, full-time in reality, juggling a remote team across time zones while raising a baby.

I kept wondering why I couldn’t keep up, until I realised: something had to give.

I couldn’t continue to scale the corporate ladder while feeling the growing call for something more aligned within me.

So, I chose to rewrite the rules.